101. Triathlon Encyclopædia Britannica triathlon an endurance contest involving swimming, cycling, and running. The sportevolved out of a 1970s American craze for longdistance running and http://www.britannica.com/eb/article-9343873

102. Strategic And Performance Management Of Olympic Sport Organisations - Human Kine 3.1 The olympic System; 3.2 The New Actors in World Sport. Chapter 4. Cases ofStrategic Approaches of Some olympic Sport Organisations http://www.humankinetics.com/products/showproduct.cfm?isbn=073605829X

103. Marketing Of Olympic Sport Organisations - Human Kinetics Managing an olympic Sport Organisation’s Marketing Strategy. 3.1 External Analysis olympic Sport Organisations Are Getting Into Marketing http://www.humankinetics.com/products/showproduct.cfm?isbn=073605930X

104. Telegraph | Sport | Triathlon: Swallow Swoops For Silver In Dry Run Daily UK sport news football, horse racing, motor racing and more. An Olympictriathlon course consists of a 1500 metres swim, a 40-kilometre cycle http://www.telegraph.co.uk/sport/main.jhtml?view=DETAILS&grid=&xml=/sport/2003/1

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