61. Media Literacy. ERIC Digest. to teach what Megee (1997) calls the new basic media literacy - so that ML is also concerned with teaching learners how media cater to different http://www.ericdigests.org/2001-1/media.html

Site Links Home Search for ERIC Digests Privacy Policy Resources for Library Instruction ... Information Literacy Blog Media Literacy. ERIC Digest. by Abdullah, Mardziah Hayati Children today are growing up in what O'Sullivan, Dutton and Rayner (1998) call a "media saturated" world, in which mass media, including the Internet, have a commanding presence in daily life. Media messages exert such powerful "social, emotional and intellectual influences" (Hepburn, 1999) that it is important to develop a society which understands how media can both serve and deceive. It is thus imperative for educators to teach what Megee (1997) calls "the new basic"- media literacy - so that learners can be producers of effective media messages as well as "critical consumers of ideas and information" (Rafferty, 1999). WHAT IS MEDIA LITERACY? Based on definitions provided by conferees at the Annenberg School for Communication (cited in Megee, 1997) and by the Canadian Ministry of Education, media literacy (ML) may be thought of as the ability to critically understand, question and evaluate how media work and produce meaning, how they are organized, how they mediate and construct reality, and how they impact our lives. ML may include the ability to create media products. Fulton (1998) discusses technology-related competencies and curriculum standards defined by various states that may be applied to ML education. Among the six "essential learnings" Illinois desires for its students are the ability to seek and navigate information, to communicate effectively using appropriate technology, and to be responsible citizens in a technological age. Thus, in addition to teaching the technical aspects of handling various media equipment, ML is concerned with helping learners become informed users of media messages.

62. Kathleen Tyner, Literacy In A Digital World: Teaching And Learning In The Age Of literacy practices that teach students how to successfully decode information Tyner s book will give media education and media literacy a powerful push http://mcel.pacificu.edu/jahc/jahcII3/P-REVIEWSII3/tyner.html

Kathleen Tyner, Literacy in a Digital World: Teaching and Learning in the Age of Information (Lawrence Erlbaum Associates, 1998). In November 1998 the Library Journal published the first in a series of articles aimed at helping students choose a library science program. As a potential graduate student in library science, I was concerned by a number of comments from students who believed their programs were too focused on information technology, that is on the tools of information, at the expense of traditional library education. The author of the article John Berry, editor of the Library Journal Literacy in a Digital World: Teaching and Learning in the Age of Information. Furthermore changes in library education, particularly the education of school librarians, will have a direct impact on K-12 classrooms if library education shifts toward a commodity/pre-packaged view of information. The solution, as Tyner sees it, is a third "use of literacy as a source of social power:" one that calls for an ability to not only "read the world," but an ability to "write the world." Literacy practices that teach students how to successfully "decode information in a variety of formats analogous to the reading of print" and also "manipulate and understand the processes to create messages and distribute them" are "literacy practices [that] accrue maximum benefit to the individual." (4) Tyner believes media education , and not simply the tools of technology, to be the means to achieve this task.

63. Center For Media Literacy National advocate for media literacy education. Develops and distributes books,videos, teaching materials and other programs that promote critical thinking http://www.medialit.org/

Media Issues / Topics - Advertising / Consumerism - Computer Literacy / Digital Revolution - Faith-Based Media Literacy - Film Study / Movie-making - Global Media Issues - Health Issues - History of Media - How to Teach Media Literacy - Media Activity Resources - Media Advocacy / Activism - Media Industry / Economics - Music / Music Videos - Production / Creating Media - Student Made Media - TV and Popular Culture - Violence in the Media - Visual Literacy Curriculum / Subject Area - Art / Media Arts - English / Language Arts - Ethics / Character Education - Health / Prevention - Life Skills - Science / Math - Social Studies - Spirituality / Religion Bringing Hurricane Katrina Into the Classroom: Alliance for a Media Literate America (AMLA) publishes a free, downloadable Teachers Guide as a 'starting point' for analyzing media coverage of the disaster. 2005 CML Media Literacy Resource Catalog BEST 300 books, videos, DVDs, curriculum kits, CD-Roms, posters for teaching media literacy from preK to college. All online...all here

64. Cable In The Classroom - Media Smart Resources for developing media literacy. This CIC publication makes the casefor teaching media literacy at school and at home. http://www.ciconline.com/Enrichment/MediaLiteracy/

Search video and web resources: Advanced Search HOME WHAT WE DO WHO WE ARE ... Media Smart Media Smart Media Smart Are you media smart? How about your students? Being media smart is sometimes called media literacy , and it means you can access, understand, analyze, evaluate, and create media messages on television, the Internet and other outlets. Those skills can help us interpret the many messages we daily receive from these sources—by applying the same critical-thinking skills used in reading and writing to other forms of media. Americans get most of our news and other information from the electronic media. Yet until recently, children have not been taught how to thoughtfully examine media messages. Fortunately, media literacy is now part of the curricular frameworks in all 50 states. Explore the links below to get an overview of the key concepts of media literacy, along with ideas for using those concepts with your students. Media Literacy 101 A ten-part online primer for parents and teachers, Media Literacy 101 covers the key concepts of media literacy and provides examples and activities that illustrate and illuminate each point. Digital Ethics Media literacy and digital ethics go hand in hand. Where media literacy teaches students how to understand, analyze and create media, digital ethics is all about teaching ethical, courteous, safe, and productive behavior while using digital media.

65. YouthLearn: Learning Teaching media literacy Helping Kids Become Wise Consumers of Information.In our mediasaturated world, kids are constantly bombarded by messages, images, http://www.youthlearn.org/learning/activities/multimedia/medialit.asp

Our Approach Planning Guides Teaching Techniques General Info Teaching Visual Arts Media Literacy Drawing Teaching Drawing Mirror Drawing Graphics Teaching Graphics Look Who's Talking Animation Teaching Animation Make a Zoetrope Photography Teaching Digital Photography Intro Digital Camera Photo Techniques Zany Zoom Ins In Which Direction Presentations Teaching Presentations Idiom Project You Oughta Be in Pictures Build Your Own Zoo Internet Teaching the Internet Internet Looks Like Surfing Safari What's the Weather Teaching Media Literacy: Helping Kids Become Wise Consumers of Information Adults increasingly are finding that they need to teach the important skills of analyzing messages and information for validity and bias. Analyzing and assessing sources is an essential part of all inquiry-based learning projects , but our multimedia world means that we have to teach kids not just how to assess data and arguments, but also how to discern emotional appeals made through pictures, music and video. This important topic is too big to thoroughly cover here, but we can give you a few pointers and resources for further explanation: When we teach how to do photography , we're also teaching kids to really look at the images they see. They come to understand the emotional effects inherent in a photographer's choices about angle, focus and other aesthetic elements.

66. MediaChannel.org - WHY MEDIA LITERACY MATTERS Don t miss the Teachers Toolkit! Search the Teachers Toolkit for lesson plans,activities ideas. Or check out general tools for Teaching media literacy. http://www.mediachannel.org/classroom/

MC HOME MEDIA LITERACY OVERVIEW A Global Network of Media-Issues Groups Contact Us Make Us Your Homepage HOME MEDIA NEWS Media Reader In Depth ISSUE GUIDES Women's Media Sex, Race and Sports Cyberdemocracy U.S. Media Politics ... Marketing to Kids VIEWS News Dissector MEDIA ARTS The File Room WHO WE ARE Jobs@MC Advisors Mission Statement Staff ... OneWorld Subscribe! Get MediaChannel e-mail updates Why Media Literacy Matters Welcome to the preview of MediaChannel's new resource center for K-12 educators. For other tips on using MediaChannel in the classroom, visit the Teachers' Guide . We invite and encourage your feedback. Search the Teachers' Toolkit Or check out general tools for Teaching Media Literacy. Media Literacy: "the ability to access, analyze, evaluate and communicate information in a variety of formats." Emerging technologies, the global economy and the Internet are changing what it means to be literate. The digital age is transforming the quantity, range and speed of information and communication in our lives. The mass media affect how we perceive and understand the world and people around us, from what we wear, eat and buy to how we relate to ourselves and others. In the 21 st century, the ability to interpret and create media is a form of literacy as basic as reading and writing.

67. Instructional Materials In Media Literacy/Studies media and Behavior A multidisciplinary grade 7/8 teaching unit in which offers practical resources for teaching media literacy in Canadian classrooms, http://www.cln.org/subjects/media_inst.html

Instructional Materials in Media Literacy/Studies Below are the CLN "Theme Pages" which focus on specific topics within Media Literacy/Studies. CLN's theme pages are collections of useful Internet educational resources within a narrow curricular topic and contain links to two types of information. Students and teachers will find curricular resources (information, content...) to help them learn about this topic. In addition, there are links to instructional materials (lesson plans) which will help teachers provide instruction in this theme. Advertising in the Media Theme Page History of Film Theme Page Journalism Theme Page Violence in the Media Theme Page General Media Literacy/Studies Resources Here are a number of links to other Internet resources which contain information and/or other links related to Media Literacy/Studies. Please read our Case Studies Index Over 30 case studies in Media Management and Sales from the School of Journalism at the University of Missouri. Many of the issues that these address would be suitable for high school students. Critical Thinking and Alternative Viewpoints Page This grade 4/5 unit plan from a University of Victoria education student challenges students to understand viewpoints that are different than what the media and society tell us are true. Seven lessons help them to learn focus on searching for the truth using multi media such as the Internet. Warning: This is a Geocities site which means that you'll get intrusive and annoying advertising every time you load a page.

68. TEACHING MEDIA LITERACY THROUGH THE TEEN-SCREEN. TEACHING media literacy THROUGH THE TEENSCREEN. Since so much media literacywork is based upon concerns regarding the effects of media on impressionable http://www.ci.appstate.edu/programs/edmedia/medialit/ml_adolescents2.html

TEACHING MEDIA LITERACY THROUGH THE TEEN-SCREEN Since so much media literacy work is based upon concerns regarding the effects of media on impressionable children and adolescents, studying the relationship between media and youth offers us an important insight into this relationship and has the added advantage for those of us working with young people, in providing us with a subject matter that our students are curious about. By utilizing key principles of media literacy we can begin to construct a conceptual framework that facilitates our understanding of media and youth. What are some of these principles and what questions do they raise about this relationship? MEDIA ARE REPRESENTATIONS. Media messages are actually depictions of people, places, issues, institutions and so on. Within the realms of our investigation the central question becomes, what is the nature of the way the media depict and construct young people? This can be divided into several important categories. 1. How are young people represented in distinct media such as motion pictures, television, advertising, journalism, popular music? What characteristics do these representations have in common and how do these depictions differ in different media formats? 2. How do the media perceive, address and target young people as the consumers of , and audiences for , their products? In short, we attempt to ascertain h ow the media TALK TO and ABOUT young people 1 way that the mainstream media frame or construct youth for example, can be summarized as

69. Media Literacy Resources Courses In media literacy. Appalachian State University Masters; Community media and Scanning Television II Curricular Videos for Teaching media Literay. http://interact.uoregon.edu/MediaLit/mlr/resources/resources.html

ABOUT RESOURCE LINKS READINGS ORGANIZATIONS FAQ FAQ Listserv and Discussion Groups Media Discussion Listservs Teaching Resources Children's Web Sites Courses and Lesson Plans Instructional Media Reviews Media Literacy Classroom Media Literacy Organizations Action Coalition for Media Education (ACME) Alliance for a Media Literate America (AMLA) Assoc.for Media Literacy ... Northwest Media Literacy Center Media Education Links About Face Aboriginal Peoples Television Australian Children's Television Foundation Australian Media Education Resources ... Magic News UNICIF Media Awareness Network Canada Media Democracy Day Media Education University of Wales Media Education UK Media Education Foundation Media Education Project (KQED) Media Literacy Project . Renee Hobbs Media Know All Media History Project Media Literacy Clearinghouse Medialiteracy.com ... Mediastudies.com Canada Media Theory Site U.K. Media Workshop New York Museum of Broadcast Communications Museum of Television NAMAC Newseum Educational programs. Project Look Sharp Rocky Mountain Media Watch Teen Health and the Media Television News Archive ... World Association of Newspapers Online Journals Adbusters Advertising Age Canadian Journal Of Communications Communication Arts Magazine ... Mediacy AML Newsletter Media Visions Webzine Millennium Film Journal Screen Digest Stay Free ... Wired Magazine Lesson Plans/Units The AD Factor Education Reference Desk Media arts lesson plans Courses and Lesson Plans -MLR database Ontario Media Literacy Grds. 1-8

70. Live Long And Prosper: Media Literacy In The USA In reality media literacy should be the model of a new way of teaching in the USA.There is a fear that the short fix version of media literacy will http://interact.uoregon.edu/MediaLit/JCP/articles/medialit.html

Live Long And Prosper: Media Literacy in the USA Author: John Pungente SJ CLIPBOARD Vol.8 No.2 Summer 1994 It's March 16, 1994 and as the plane circles to land at the Los Angeles airport, I can see the extensive damage done by the recent earthquake. When we touch down, the pilot, after the usual announcements welcoming us to Los Angeles, says Live Long and Prosper! Whether he is referring to the earthquake or just trying to be humorous is unclear. No one pays any attention. Did the reference to Star Trek elude everyone or did they just not care? In April, 1994, President Bill Clinton signed into law The Goals 2000: Educate America Act. This bill details what USA school children ought to be taught and tested on in certain subjects. States will get federal money - $400 million - to develop performance and content standards, along with local governments and school districts. The bill encourages voluntary "content standards" in nine core subjects, English, mathematics, history, science, foreign language, civics, economics, arts and geography. The standards for Arts will include Media Literacy at all primary and secondary levels and so Goals 2000 becomes an important element in discussions on Media Literacy across the USA. California plans to introduce new legislation on media literacy in their war against television violence. Hawaii sees media literacy as something to help prevent racism. North Carolina, Florida, and New Mexico are other states which have educational legislation promoting media literacy.

71. Media/Information Literacy @Web English Teacher Resources for working with media/information literacy in the classroom. http://www.webenglishteacher.com/media.html

Dictionary Encyclopedia from LaborLawTalk.com Word: Definition: English Math Teacher Labor Law ... My Lounge Features school forums including Math English Science . Other forum topics include cars music sports games ... Labor Law Center Employment law requires that employers post mandatory labor law posters . Our complete labor law poster combines the mandated state, federal and OSHA posters on one poster. 21st Century Information Fluency Project Portal News, information, tools, and standards-aligned instructional strategies for information literacy/fluency in K-16. Advertising Techniques Lesson plans and activities related to advertising. Alliance for a Media Literate America Although this organization focuses on the USA, many of the resources and links found under "Media Literacy" are applicable anywhere. A Catalog of Political Cartoons by Dr. Seuss Little known fact: Theodore Geisel also produced more than 400 editorial and War Bond cartoons during WWII. Some of them are reproduced on this site. Cause Célèbre: Using Celebrities in Media Campaigns Targeting Teens "In this lesson, students create public service advertisements featuring celebrities to address common concerns among teenagers in their communities. Students then conduct market research to consider the effectiveness of their advertisements."

72. ACME: Action Coalition For Media Education Teaching critical media literacy education knowledge, skills, activism. 2.Promoting independent media production. 3. Coorganizing grassroots media reform http://www.acmecoalition.org/

Why ACME Visit ACME Store Join ACME Read ACME Ethics ... Read ACME FAQs Member Pages: ACME E-List Indy Media Database Research Database Partner Resources ... ACME Blog OUR APPROACH: ACME's unique approach to media education involves teaching people of all ages how to more effectively Access, Analyze, Evaluate and Produce media. ACME's success involves teaching media Skills, Knowledge, and Activism in an engaging way! Here are some of ACME's ongoing projects you can tap into: workshops, tool kits, study guides, and contests! ACME "Media Education in ACTION!": 1 and 2 day workshops with your school or community. Contact us - here We have a new ACME website. Please participate by filling out the review form and send it back to us - here OUR MISSION: Free of funding from Big Media corporations, the Action Coalition for Media Education (ACME) is a continental coalition of educators, students, parents, public health advocates, journalists, media makers, citizens, reformers, and partner organizations championing a three-part mission: 1. Teaching critical media education: knowledge, skills, activism.

73. National Society For The Study Of Education: Yearbooks media literacy Transforming Curriculum and Teaching Volume 104 Issue 1.Living within the media What is media literacy, who cares, and why? http://www.nsse-chicago.org/yearbooks.asp?cy=2005

74. The Fifth Annual Media That Matters Film Festival : News : Teaching Media Litera Teaching media literacy Through media That Matters. Posted on July 21, 2005.By Andrea Quijada of the New Mexico media literacy Project http://www.mediathatmattersfest.org/mtm05/screenings/teaching_media_literacy_thr

Home News Tools DVD ... Screenings Teaching Media Literacy Through Media That Matters Posted on July 21, 2005 By Andrea Quijada of the New Mexico Media Literacy Project Hi, I have returned to New Mexico from Monterey, CA where the Alliance for Community Media held its annual international conference and trade show. It was my first time attending this conference and I was excited to present a workshop in the final session of the last day titled "Media For The People?" In this workshop we reviewed news clips, discussed how news is constructed, deconstructed more examples, and held a lively (but abbreviated) conversation on whether or not the "techniques of persuasion" used by new media are techniques that we as a movement should or should not utilize. Andrea Quijada from the New Mexico Media Literacy Project We ended the workshop with the film The News Is What We Make It from the Media That Matters Film Festival. Audience members responded well to the film's humor, cleverness, and topic. It was a great way to end the workshop since its story line brilliantly ties together issues of news construction and media ownership with the triumph of individual and community power. A big thank you to MediaRights for the getting us the film on time, and also a big thank you to everyone who attended the workshop. Do you want to screening a film from the festival as part of a workshop?

75. We Need Media Literacy Classes In School Teaching media literacy is, in a sense, teaching critical thinking, and itshould start early, with simple activities in preschool, and continue through http://medialit.med.sc.edu/latimesarticle.htm

We need media literacy classes in school By David Shaw Los Angeles Times (published Nov.29, 2003) We are, all of us, awash in media. Television. Movies. The Internet. Billboards. Newspapers. Magazines. Radio. Newsletters. Individually and collectively, we spend more time with more media than ever before - an average of 10.5 hours a day, about 25 percent of that time using two media simultaneously, according to a recent study of "Middletown, USA" by the University of South Carolina. Children in particular have become media-obsessed. Another recent study, this one by the Kaiser Family Foundation, found that 68 percent of kids 2 and younger spend an average of two hours a day in front of a screen, either television or computer. Children under 6 spend as much time in front of a screen as they do playing outside - and three times as much as they spend reading or being read to. Those numbers don't decline as the children grow older. Douglas Rushkoff, a professor of media culture at New York University, has coined the term "screen-agers" to convey the depth of this inundation. Moreover, yet another study - the 2003 Roper Youth Report - shows that kids ages 8 to 17 have 10 percent more say now than they did a year ago in their families' media purchases: magazines, newspapers, music, DVDs.

76. Media Literacy In Journalism Education: Exploring A Lack Of Inclusion and I answered “teaching media literacy,” I could anticipate the follow up question, Introduction Teaching media literacy Not if, But Why and How. http://www.rapidintellect.com/AEQweb/cho3074j5.htm

Academic Exchange Quarterly Fall 2005 ISSN 1096-1453 Volume 9, Issue 3 To cite, use print source rather than this on-line version which may not reflect print copy format requirements or text lay-out and pagination. Media Literacy in Journalism Education Curriculum Paul Mihailidis, University of Maryland Ray Hiebert, Professor and Dean Emeritus, University of Maryland Mihailidis , a doctoral student at the University of Maryland’s Philip Merrill College of Journalism, researches media literacy in higher education Hiebert is Professor and Dean Emeritus at the University of Maryland’s Philip Merrill College of Journalism Abstract As a curricular initiative, media literacy presumes to go beyond base theoretical and ethical journalism courses by providing student-outcome, reflexive engagement that enables students to become active participants in an increasingly media-saturated society. In reviewing the current state of media literacy in higher education and hesitancies to its conceptualized benefits to higher education, some light can be shed as to why journalism departments have yet to fully acknowledge how media literacy can enhance their curriculum. Introduction: media literacy and higher education As a term, media literacy has mostly been applied to only K-12 education (

77. Media Literacy Fall 2005 media literacy Feature Editor Dr. Lesley SJ Farmer Professor and Coordinator ofthe Library media Teacher Program California State University, Long Beach http://www.rapidintellect.com/AEQweb/spri044.htm

Academic Exchange Quarterly Fall 2005, Volume 9, Issue 3 Expanded issue up to 400+ pages. Articles on various topics plus the following special section. See Fall 2006 issue Media Literacy Feature Editor: Dr. Lesley S. J. Farmer Professor and Coordinator of the Library Media Teacher Program California State University, Long Beach E-mail: lfarmer@csulb.edu Focus: Who Should Submit: We encourage submissions from teacher-scholars at all levels and across disciplines who have incorporated media study or the teaching of media literacy into their classrooms. Please identify your submission with keyword: MEDIA Submission deadline: Regular deadline: any time until the end of May 2005. All accepted submissions will be published in this Fall issue, September. Short deadline: June or July. All accepted submissions will be published in this Fall issue or in later issues. Submit early and have an opportunity to be considered for Editors' Choice and/or Monthly Exchange Submission Procedure: http://rapidintellect.com/AEQweb/rufen1.htm or http://www.higher-ed.org/AEQ/rufen1.htm

78. 21st Century Literacies: Homepage to incorporate 21st century literacy skills into your teaching techniques . link to information literacy page link to media literacy page link to http://www.kn.pacbell.com/wired/21stcent/

21st Century Literacies Information Media Multicultural ... Visual 21st Century Literacies 21st Century Literacies refer to the skills needed to flourish in today's society and in the future. Today discrete disciplines have emerged around information media multicultural , and visual literacies. It is the combination of literacies that can better help K-12 students and adult learners address and solve the issues that confront them. On this site, we focus on four 21st century literacies - information media multicultural , and visual . We have found resources, both bibliographic and web-based , to assist you in your quest to learn and/or teach literacy skills. Our team of literacy experts developed lessons to aid in your ability to incorporate 21st century literacy skills into your teaching techniques. The tools presented here are based on a 21st Century Literacies Framework and seek to promote the skills, knowledge and attitudes to help students develop effective lifelong literacy awareness, seeking, management and presentation strategies. INFORMATION MEDIA MULTICULTURAL VISUAL ... Glossary This page was last updated July 8, 2002

79. International Journal Of Instructional Media: CREATIVITY IN TEACHING MEDIA LITER Full text of the article, CREATIVITY IN TEACHING media literacy from InternationalJournal of Instructional media, a publication in the field of Reference http://www.findarticles.com/p/articles/mi_qa3756/is_200401/ai_n9362927

@import url(/css/us/style1.css); @import url(/css/us/searchResult1.css); @import url(/css/us/articles.css); @import url(/css/us/artHome1.css); Home Advanced Search IN free articles only all articles this publication Automotive Sports FindArticles International Journal of Instructional Media Content provided in partnership with 10,000,000 articles Not found on any other search engine. Featured Titles for ASA News ASEE Prism Academe African American Review ... View all titles in this topic Hot New Articles by Topic Automotive Sports Top Articles Ever by Topic Automotive Sports CREATIVITY IN TEACHING MEDIA LITERACY International Journal of Instructional Media by Covington, William G Jr Save a personal copy of this article and quickly find it again with Furl.net. It's free! Save it. ABSTRACT Media literacy is growing in global interest. Australia and Canada have programs in place on a wide scale basis to teach consumers how they are being influenced by media messages. This paper looks at applying the principles of creativity to teaching media literacy. Both a captive and voluntary audience are considered. The ramifications of applying what was taught in the classroom to the actual experience of media interaction is also addressed. A definition of media literacy is given which shows how its understanding has already changed in the past few years.

80. Teacher Education Quarterly: Literacy Expanded: The Role Of Media Literacy In Te literacy expanded The role of media literacy in teaching education. Teacher EducationQuarterly, Spring 2001 by Schwarz, Gretchen http://www.findarticles.com/p/articles/mi_qa3960/is_200104/ai_n8950119

@import url(/css/us/style1.css); @import url(/css/us/searchResult1.css); @import url(/css/us/articles.css); @import url(/css/us/artHome1.css); Home Advanced Search IN free articles only all articles this publication Automotive Sports FindArticles Teacher Education Quarterly Spring 2001 Content provided in partnership with 10,000,000 articles Not found on any other search engine. Featured Titles for ASA News ASEE Prism Academe African American Review ... View all titles in this topic Hot New Articles by Topic Automotive Sports Top Articles Ever by Topic Automotive Sports Literacy expanded: The role of media literacy in teaching education Teacher Education Quarterly Spring 2001 by Schwarz, Gretchen Save a personal copy of this article and quickly find it again with Furl.net. It's free! Save it. Though mass culture is only about 150 years old, the true nature of its effects on society in general are just beginning to be studied. Yet many sociologists are willing to elevate the media to co-equal status with the family, the church, and the school as the primary institutions that affect both cognitive learning and the teaching of social and moral values. (p. 4) Given the power of emerging literacies, teacher educators need to pay attention. Teacher education needs media literacy as an essential tool and an essential topic in the new millennium. Following is a discussion of what media literacy is, a rationale for incorporating it into teacher education, examples of media literacy across the teacher education curriculum, and a summary of the benefits of media literacy for educators and their students.

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