21. Asian American History - Erika Lee filipino American Center. San Francisco Public Library; filipino American NationalHistorical Society asian americans in Washington State University of http://www.hist.umn.edu/~erikalee/aahist.html

Home Profile Courses Asian American History Course Syllabus - Spring 2003 Course Schedule - Spring 2003 Lectures - Spring 2003 Asian American Studies Web Links General Asian American History And Studies Asian Americans in Washington State , University of Washington UC Irvine Asian American Studies Resources USC Ethnic Studies Department UCLA Asian American Studies Department Asian American Oral History Project, UC Berkeley ... AsianWeek (national English language newspaper) Asian Pages Asian American History Timeline , Loni Ding General American History Resources National Archives and Records Administration Library of Congress General Research Resources at the University of Minnesota On-line library orientation Research QuickStart (learn how to use the library to do your research paper) American History Resources at the U of M Library U of M History 3961 (Research Paper) Guide Asian American Women Asiangurls.com

22. Asian American Federation - Press Release - NEW YORK CITY’S FILIPINO AMERICANS asian American Federation Also Reports That filipino americans Are FourthLargestasian American Group in New York City And New York Area Has Fourth-Largest http://www.aafny.org/proom/pr/pr20040701.asp

Asian American Federation PRESS RELEASES List All Boroughs Profile Taiwanese Tsunami Response ... Census NJ Results PHOTO GALLERY Relief Initiative WHO WE ARE Executive Director's Bio CONTACT Media Contact FOR IMMEDIATE RELEASE July 1, 2004 Contact: Andrew Yan, 212 344-5878 x19 Carol Peng, 212 344-5878 x22 PDF Printer Friendly Version NEW YORK CITY’S FILIPINO AMERICANS HAVE HIGHER INCOMES AND MORE EDUCATION THAN NEW YORKERS OVERALL, BUT ELDERLY FILIPINOS FACE GREATER LANGUAGE BARRIERS, CENSUS PROFILE REVEALS Asian American Federation Also Reports That Filipino Americans Are Fourth-Largest Asian American Group in New York City And New York Area Has Fourth-Largest Filipino Population in a U.S. Metropolitan Region Community Briefing Set for Thursday, July 15, at 6 p.m. at Philippine Consulate General NEW YORK - Filipino Americans in New York City generally earn more money and have more education than New York residents as a whole. At the same time, while working-age Filipino Americans in New York tend to speak English better than their city-wide counterparts, elderly Filipino New Yorkers have less command of English than the city’s overall elderly population. New York City’s Filipino American population, which grew by almost one-half in the last decade, is the fourth-largest Asian American group in the city. The New York metropolitan area also has the fourth-largest number of Filipino Americans in a U.S. metropolitan region.

23. 1998 SGR - Asian Americans And Pacific Islanders And Tocacco Although asian americans reside across the country, approximately 66% live in rates for men were 35.8% for Korean americans, 24% for filipino americans, http://www.cdc.gov/tobacco/sgr/sgr_1998/sgr-min-fs-asi.htm

National Center For Chronic Disease Prevention and Health Promotion TIPS Home About Us Fact sheets Site Map ... Related Links Asian Americans and Pacific Islanders and Tobacco Asian Americans and Pacific Islanders are persons of Asian or Pacific Islander ancestry whose origins are from China and Mongolia to the north, Indonesia to the south, the Indian subcontinent to the west, and the U.S.-related Pacific Islands to the east. The six largest subgroups of Asian Americans are from China, the Philippines, Japan, Asian India, Korea, and Vietnam. Hawaiians, Samoans, and Guamanians are the three largest Pacific Islander subgroups. Although Asian Americans reside across the country, approximately 66% live in California, Hawaii, Illinois, New York, and Texas. Approximately 75% of the Pacific Islanders population live in just two states – California and Hawaii. Asian American population nearly doubled in size from an estimated 3.5 million in 1980 to almost 7 million in 1990, while Pacific Islanders population grew by 41% between 1980 (259,566) and 1990 (365,024). Health Effects Smoking is responsible for 87% of the lung cancer deaths in the United States. In 1993, lung cancer was the leading cause of cancer death (22.3%) among Asian Americans and Pacific Islanders.

24. Asian Americans In The Santa Clara Valley filipino americans; Japanese americans. Japanese American Internment (Santa asian americans for Community Outreach; asian American Recovery Services, http://www.scu.edu/SCU/Programs/Diversity/scvasian.html

Asian Americans Santa Clara Valley The Basics Definitions and Terminology Background Reading Local Publications Homebase : a chinatown called Heinlenville [video] NikkeiWest : a biweekly publication for the Nisei, Sansei, and Yonsei of Northern California Local Radio and newspapers History [General, Familial, and Immigration Histories] General Chinese Americans Bayside Cannery (Thomas Foon Chew, Businessman) Chinese Historical and Cultural Project Heinlenville, San Jose, Calif. Filipino Americans Japanese Americans Japanese American Internment (Santa Clara Valley) Japanese American Internment Memorial Tule Lake Pilgrimage The 442nd Regimental Combat Team ... The San Jose Asahi (Japanese American Baseball Team) Korean Americans Pacific Islanders South Asian Americans South East Asian Americans Organizations and Local Resources General San Jose Minority Artists Guild Asian Television, Radio, and Newspapers in the Santa Clara Valley Asian Americans for Community Involvement Asian Business League of the Silicon Valley ... Asian Pacific Family Resource Center Asian Americans for Community Outreach Asian American Recovery Services, Inc. (AARS)

25. Ethnic Communities Today, filipino americans make up the largest ethnicity within the APA Sources Sucheng Chan, “asian americans,” 1991; “Rural asian americans,” CAPAA, http://www.capaa.wa.gov/filipinoamericans.html

Filipino Americans By: Ryan Minato, Research Analyst Formal Filipino and U.S. ties began in 1898 when the Philippines became a U.S. protectorate as a result of the Spanish-American War. Although, Filipinos suffered under exclusionary laws and other harsh treatments, their sense of idealism and hope for a better economic, social and political future drew them to the U.S. Immigration Roots Civil Rights Struggles Filipinos faced several civil rights struggles for some time. For example, they were greatly affected by anti-miscegenation laws that forbade the marriages between “Mongolians” and Caucasians, even though Filipinos were largely of mixed origins—primarily Melayo-Polynesian, Spanish, and Chinese. It was not until 1967 that all anti-miscegenation statutes in the U.S. were removed. Filipino WWII Veterans When World War II (WWII) broke out, the Philippines was a U.S. territory with Filipinos as U.S. nationals. In 1941, President Roosevelt issued a military order that called “into service of the Armed Forces of the U.S....all of the organized military forces of the government of the Commonwealth of the Philippines.” Approximately 142,000 Filipinos fought along side U.S. soldiers under the American flag. For their equal sacrifice, the U.S. government promised them veteran benefits. However, this promise has yet to be kept.

26. Filipino American Resources - History filipino American Elders, through the decades of the 1900s A History BurstingWith Telling asian americans in Washington State http://www.seattleu.edu/lemlib/web_archives/Filipino/history.html

Home Community Resources Education History ... Religion History General Information Local Filipino American History National Filipino American History Books ... Journal General Information Americans of Filipino Descent - FAQs Includes information on the number of Filipino Americas, when they first came to America with a Chronology of Filipinos in America pre-1898 and noteworthy Filipino Americans in history. Compiled by Eloisa Gomez Borah, a librarian at UCLA. Filipino Americans Includes immigration roots, civil rights struggles, current population, noteworthy Filipino Americans and Filipinos WWII Veterans. Provided by the Commission of Asia Pacific Americans Association (CAPAA) whose mission is to improve the well-being of Asian Pacific Americans (APAs) by insuring their access to participation in the fields of government, business, education, and other areas. Filipino Americans by Claudio-Perez Filipino American war-brides Filipino American Elders, through the decades of the 1900s Includes historical events 1900-1990. Based on information in COHORT ANALYSIS AS A TOOL IN ETHNOGERIATRICS, Yeo, et.al (1999) , a publication of the Stanford Geriatric Education Center Local Filipino American History Filipino Americans in Seattle Provided by HistoryLink.org, an online encyclopedia of Seattle and King County history.

27. Filipino American Resources - Issues Provides detailed information on asian Pacific americans in Washington State Locating filipino americans, Ethnicity the Cultural Politics of Space. http://www.seattleu.edu/lemlib/web_archives/Filipino/issues.html

Home Community Resources Education History ... Religion Issues Economic/Social Environment Health Politics ... Books Economic/Social Commission on Asian Pacific American Affairs Provides detailed information on Asian Pacific Americans in Washington State including the latest census data. The Commission works with government agencies and private businesses on issues which concern Asian Pacific American, especially in the areas of social services, housing, employment and education. National Federation of Filipino Associations Founded in 1997, this organization supports programs in community development, economic development and political leader ship. Environment Filipino/American Coalition for Environmental Solutions Website for the Filipino/American Coalition for Environmental Solutions which campaigns for the environmental cleanup of former U.S. military bases in the Philippines. Health Health and Health Care of Filipino American Elders Melen McBride, RN, PhD, Stanford Geriatric Education Center

28. Asian-Nation : Asian American History, Demographics, & Issues :: Interracial Dat This makes sense because USraised asian americans are much more likely to have than are all asian americans, with asian Indian husbands and filipino http://www.asian-nation.org/interracial2.shtml

Article, discussion, and statistics from the 2000 Census about the history and contemporary characteristics of interracial dating and marriage among Asian Americans, including comparisons of outmarriage rates between the six largest Asian ethnic groups and husbands and wives. Please enable JavaScript in your browser to maximize your experience and enjoyment at Asian-Nation. Home Culture History Issues ... The Vietnamese American Community Articles in This Section Behind the Headlines The Model Minority Image Affirmative Action Asian Americans, Polls, and the 2004 Elections ... Immigrants in the Postindustrial Economy Research Resources Used/ Recommended for Further Reading Crohn, Joel. 1995. Mixed Matches: How to Create Successful Interracial, Interethnic, and Interfaith Relationships . Fawcett Books. Constable, Nicole. 2003. ... . New York: New York University Press. Site Tools Any word All words Exact phrase Sound-alike matching Change Text Size: Default Recommend Asian-Nation to a Friend Need Detailed Customized Statistics? Discuss this Article and Other Issues ... Translate This Page Into Another Language View Photos of Singles Near You I am a Man Woman Seeking a Man Woman Age to Ethnicity (Hold down CTRL for multiple selections) Any Asian Black East Indian Hispanic/Latino Mid. Eastern

29. Asian-Nation : Asian American History, Demographics, & Issues :: Interracial Dat When the first filipino and Chinese workers came to the US in the 1700 and These days, asian americans in interracial relationships are very common. http://www.asian-nation.org/interracial.shtml

Article, discussion, and statistics from the 2000 Census about the history and contemporary characteristics of interracial dating and marriage among Asian Americans, including comparisons of outmarriage rates between the six largest Asian ethnic groups and husbands and wives. Please enable JavaScript in your browser to maximize your experience and enjoyment at Asian-Nation. Home Culture History Issues ... The Vietnamese American Community Articles in This Section Behind the Headlines The Model Minority Image Affirmative Action Asian Americans, Polls, and the 2004 Elections ... Immigrants in the Postindustrial Economy Research Resources Used/ Recommended for Further Reading Constable, Nicole. 2003. Romance on a Global Stage: Pen Pals, Virtual Ethnography, and "Mail Order" Marriages . Berkeley: University of California Press. Crohn, Joel. 1995. ... . Chicago: University of Chicago Press. Site Tools Any word All words Exact phrase Sound-alike matching Change Text Size: Default Recommend Asian-Nation to a Friend Need Detailed Customized Statistics? Discuss this Article and Other Issues ... Translate This Page Into Another Language View Photos of Singles Near You I am a Man Woman Seeking a Man Woman Age to Ethnicity (Hold down CTRL for multiple selections) Any Asian Black East Indian Hispanic/Latino Mid. Eastern

30. Asian American History & Culture As a critique and corrective to earlier work, asian American History and Locating filipino americans Ethnicity and the Cultural Politics of Space http://www.temple.edu/tempress/asam_history.html

Home Our Books Contact Us Place an Order ... Study Guides The "standard" written histories of Asian immigrants to the United States have been imbued with Western cultural biases. As a critique and corrective to earlier work, Asian American History and Culture Between the Lines: South Asians and Postcoloniality edited by Bahri, Deepika and Mary Vasudeva cloth 1-56639-467-8 paper 1-56639-468-6 Excerpt available Locating Filipino Americans: Ethnicity and the Cultural Politics of Space Bonus, Rick cloth 1-56639-778-2 paper 1-56639-779-0 Excerpt available The Cry and the Dedication Bulosan, Carlos, edited by E. San Juan, Jr. cloth 1-56639-295-0 paper 1-56639-296-9 Excerpt available On Becoming Filipino: Selected Writings of Carlos Bulosan Bulosan, Carlos, edited by E. San Juan, Jr. cloth 1-56639-309-4 paper 1-56639-310-8 Hmong Means Free: Life in Laos and America edited by Chan, Sucheng

31. Yen Le Espiritu: Filipino American Lives filipino americans are now the second largest group of asian americans as wellas the second largest immigrant group in the United States. http://www.temple.edu/tempress/titles/1157_reg.html

Buy this book! View Cart Check Out Filipino American Lives Yen Le Espiritu cloth 1-56639-316-7 $73.50, Apr 95, Out of Stock Unavailable paper 1-56639-317-5 $21.95, Mar 95, Available 240 pp 6x9 1 table 1 map(s) 1 figure 13 halftones "...a useful means of understanding ethnic identity and Filipino American history." The Diversity Factor Filipino Americans are now the second largest group of Asian Americans as well as the second largest immigrant group in the United States. As reflected in this collection, their lives represent the diversity of the immigrant experience and their narratives are a way to understand ethnic identity and Filipino American history. Men and women, old and young, middle and working class, first and second generation, all openly discuss their changing sense of identity, the effects of generational and cultural differences on their families, and the role of community involvement in their lives. Pre- and post-1965 immigrants share their experiences, from the working students who came before WWII, to the manongs in the field, to the stewards and officers in the U.S. Navy, to the "brain drain" professionals, to the Filipinos born and raised in the United States. Excerpt Excerpt available at www.temple.edu/tempress

32. SAPL: Websites - Asian Americans San Antonio Public Library s staff selected asian American websites by topic . JAPANESE americans KOREAN americans PHILIPPINE (filipino) americans http://www.sanantonio.gov/library/web/asianamerican.asp

SAPL Electronic Services Websites by Topic Asian Americans GENERAL ASIAN AMERICAN INTEREST CHINESE AMERICANS INDIAN AMERICANS JAPANESE AMERICANS ... VIETNAMESE AMERICANS GENERAL ASIAN AMERICAN INTEREST Ancestors in the Americas - Web site for PBS documentary on Asian American history. Asian American Cybernauts - Links to community and cultural organizations, social concerns and more. Asian American Net - News, opinions, links to Asian American organizations and information from all parts of Asia. Asian American Supersite GoldSea - Articles and message boards on current social issues. Asian American Writers' Workshop - Workshops, fellowships, publications. - In Corpus Christi. Asian-Nation: The Landscape of Asian America - General overview of Asian American culture, history, and immigration with a section particularly devoted to Vietnam and Vietnamese Americans CHINESE AMERICANS Chinese American Citizens Alliance National Organization - Has a local group in Houston Chinese American Museum in Los Angeles OCA - Organization of Chinese Americans, a national advocacy group. INDIAN AMERICANS America India - Web directory of India-related businesses, services, and media.

33. The Filipino Express Online “Despite the large number of asian americans in Jersey City, they continue to We encourage all filipino americans with immigration concerns to make an http://www.filipinoexpress.com/19/07_eweek.html

For the past 17 years , The Filipino Express has provided the Filipino American community the best news, arts and entertainment coverage from around the United States and the Philippines. This website includes selected articles from this week's edition of the Filipino Express. Not all the stories published in the printed version appear on this site. advertisement To tell us what you think about Filipino Express Online or to comment on the stories published here, E-mail us at Filexpress@aol.com advertisement AN UNTOLD TRIUMPH Documentary on US, RP Infantry Regiments to be shown in Jersey City Museum Jersey City, NEW JERSEY, February 10, 2005 - “An Untold Triumph,” the never-been-told story of the U.S. Army’s 1st and 2nd filipino Infantry Regiments, will be shown at 1:30 and 3:00 p.m. in the Jersey City Museum, located at 350 Montgomery Street, Jersey City. Admission is $10 per person. This film, produced by Noel Izon, illuminates the most important period in the history of Filipino-Americans and chronicles the creation of the regiments which were made up of more than 7,000 immigrants and sons of immigrants. This award-winning 85-minute documentary is narrated by actor Lou Diamond Phillips. It centers on a time when World War II, the vital in the Pacific and the Japanese invasion of the Philippines and collective lives the right to join America’s fight for freedom.

34. The Filipino Express Online To tell us what you think about filipino Express Online or to comment on the stories FilAm heads new asian americans political group in New York http://www.filipinoexpress.com/19/10_eweek.html

For the past 17 years , The Filipino Express has provided the Filipino American community the best news, arts and entertainment coverage from around the United States and the Philippines. This website includes selected articles from this week's edition of the Filipino Express. Not all the stories published in the printed version appear on this site. advertisement To tell us what you think about Filipino Express Online or to comment on the stories published here, E-mail us at Filexpress@aol.com advertisement Fil-Am heads new Asian Americans political group in New York By Rita Villadiego NEW YORK, March 4, 2005 - In a bid to strengthen the voice of Asian Americans, a new political group headed by former Congressional candidate Filipino-American Jun Policarpio was established in New York. The New York State Asian American Republican Coalition (NYAARC), was launched last Feb. 24 to empower Asian Americans. Aiming to promote the interests of Asian Americans by working to elect Asian Americans in government posts, the group would also push for projects that would support the rights of Asian Americans. “I feel it’s a great challenge and opportunity to fulfill my responsibility as a leader of this political group. Our main focus is political empowerment,” said Policarpio. The new group is also authorized to raise funds for candidates as it is a 527 tax exempt organization.

35. Digital Termpapers: Term Papers On Asian-Americans In San Diego County, filipino americans are the largest asian Pacific Islandergroup. How often do you see filipinos in books, in magazines, on television, http://www.digitaltermpapers.com/c1388.htm

Term Papers Count: Home Join Login Sign Out ... Contact for: Asian-Americans Term Paper Title Asian-Americans # of Words # of Pages (250 words per page double spaced) Asian-Americans According to the U.S. census, there are approximately 9 million people living in America who are of Asian descent. Twenty-three percent of that are Chinese ancestry; 20% are Filipino; 12% are Asian Indian; and Japanese, Korean, and Vietnamese each share about 10%. It is expected, that by the year 2000 Filipinos will be the largest Asian Pacific Islander group. In the state of California, there are more Filipinos than Chinese. In San Diego County, Filipino Americans are the largest Asian Pacific Islander group. How often do you see Filipinos in books, in magazines, on television, or on the radio? We want to tell our friends and fellow shipmates that, "Our history is no mystery." Unknown to many people, Filipino American history began on October 18, 1587. Filipinos were the first Asians to cross the Pacific Ocean as early as 1587, fifty years before the first English settlement of Jamestown was established. From 1565 to 1815, during the Manila-Acapulco Galleon Trade, Filipinos were forced to work as sailors and navigators on board Spanish Galleons. They arrived in as Morro Bay, California. A landing party consisting of Filipino seamen, namely "Luzon Indios ("Luzon Indians"), were sent to the California shore to claim the land for the Spanish king. In 1763, Filipinos made their first permanent settlement in the bayous and marshes of Louisiana. As sailors and navigators on board Spanish galleons, Filipinos also known as "Manilamen" or Spanish-speaking Filipinos jumped ship to escape the brutality of their Spanish masters. They built houses on stilts along the gulf ports of New Orleans and were the first in the United States to introduce the sun-drying process of shrimp. In 1781, Antonio Miranda Rodriguez Poblador, a Filipino, along with 44 other individuals was sent by the Spanish government from Mexico to establish what is now known as the city of Los Angeles.

36. AArisings: Asian American Links: Organizations Fashion Institute of Technology ICON Philadelphia asian American Media ActionNetwork for asian americans Metro Toronto filipinoChinese Association http://www.aarising.com/aalink/orgs.php

Looking to join an organization that fits your interests? Or perhaps just interested in a company that other Asian Pacific Americans have started? You can surely find them here. If you know of a web site that isn't listed here, feel free to contact us and let us know about the site Total sites: 367 (last updated: 08/27/2005) The Aiya Network Akbayan - San Jose State University Alpha Delta Kappa - USC Alpha Kappa Delta Phi - National Asian-American Interest Sorority ... Zeta Sigma Phi - USC

37. Asian-American History Contributions of filipino americans. 6 The asian Indian Experience. a. Passage fromIndia b. Canadian Exclusion c. Parsi Merchants and Ellis Island d. http://www2.ohlone.edu/instr/div_hist_ps/asian.html

Professor: Eric Niderost Advisory Catalog Description: This course will cover a history of the Asian-American experience. Groups surveyed will include Korean, Filipino, Asian Indian, Pacific Islanders, South East Asian, Japanese, and Chinese. Course Content: WEEK 1 Introduction and the history of Ethnic Studies and Asian-American studies 2 Who is Asian-American? (1990 Census) The international context of Asian Immigration 3 The Chinese American Experience a. The Unwelcome Immigration b. Life After the Central Pacific c. Impact of the Chinese Exclusion Act d. "The Yellow Peril": The Chinese in American Fiction e. Cantonese and Mandarin: Chinatown vs. Little Taipei f. Contributions of Chinese Americans 4 The Japanese American Experience a. "Undesirables": Early Immigration and anti-Japanese Movements b. "The Gentlemen´s Agreement" c. World War and Internment d. Tradition and Transition e. Contributions of Japanese Americans 5 The Filipino American Experience a. Immigration, Economics and the Repatriation Movement

38. NFAYA - National Filipino American Youth Association filipinoamericans in Maryland egroup This egroup is for all pinoys and pinays A national clearinghouse for news and information on the asian American http://www.nfaya.org/brownpages/east.html

Old enough to know the difference... ...young enough to make a difference Home About Brown Pages Events ... Support NFAYA NFAYA East Coast Network Connecticut Yale University Kasama Delaware District of Columbia Asian Pacific American Institute of Congressional Studies (APAICS) The Asian Pacific American Institute for Congressional Studies (APAICS) is a non-profit, non-partisan, educational organization dedicated to increasing participation of individuals of Asian and Pacific Islander heritage at all levels of the political process, from community service to elected office. APAICS seeks to: 1.) Build a politically empowered Asian Pacific American (APA) population 2.) Serves as the political pipeline for APAs to enter and advance into elected office 3.) Act as a resource to Congress about the APA community

39. 23 Big Milestones In Asian American History 1/3 | GOLDSEA Some key events that helped asian americans establish ourselves as an integral part In the late 16th century a party of filipino sailors set down from a http://www.goldsea.com/AAD/Milestones/milestones.html

23 Big Milestones in Asian American History Some key events that helped Asian Americans establish ourselves as an integral part of American society. by H Y Nahm PAGE 1 OF 3 GOLDSEA FEATURES 23 BIG MILESTONES IN ASIAN AMERICAN HISTORY We didn't include the boulders rolled into our paths (e.g. Chinese Exclusion Act) or those social earthquakes that remind us of the deep faultlines that continue to divide American society (e.g. Koreatown Riots) or those events that bespeak such racist abuses of authority as to galvanize the Asian American community into outraged action (e.g. letting off Vincent Chin's murderers with small fines). Ultimately, milestones are just markers. They serve to remind us of the nameless daily struggles by countless Asian Americans on the road to winning fair and dignified treatment and establishing ourselves as valuable and essential components of American society. April 12, 1847: First Asians arrive in the United States A group of three Chinese students arrived in New York City, becoming the first Asians officially entering the United States. However, Chinese records show that Chinese Buddhist priests traveled along the West Coast from present-day Brtish Columbia down to Baja California in 450 A.D. Spanish records show the existence of Chinese shipbuilders in present-day southern California between 1541 and 1746. Chinese shopkeepers were already in Los Angeles when the first Anglo Americans arrived. [CONTINUED BELOW] Chinese railroad workers proved their ability to handle the grueling work of laying track and eventually made up over 90% of Central Pacific workers.

40. Asian American Market : Market Research Report asian Indianamericans; Chinese-americans; filipino-americans; Japanese-americans;Korean-americans; Vietnamese-americans. Radio Stations http://www.marketresearch.com/map/prod/114652.html

Search for Market Research Reports: Asian American Market Published by: Kalorama Information Published: Aug. 1, 1995 - 170 Pages Now 50% off the original sale price of $3,250. Table of Contents Chapter One: Executive Summary Asian-American Demographics Beyond the Monolith: The Asian-American Market Small but Rapidly Expanding Population Geographic Clustering: A Marketing Advantage Education, Occupation, and Income Marketing to Asian-Americans A Dormant but Lucrative Market A Shift to In-Language Ads Media and Advertising Chapter Two: Asian-American Demographics Beyond the Monolith: The Asian-American Market The Asian-American Population: Small but Rapidly Expanding Asian Subgroups and Changing Immigration Patterns Researching the Asian Market: Limited Data Available Geographic Clustering: A Marketing Advantage Primarily Urban Dwellers Age and Sex The Family Unit The Effects of Assimilation Language Usage Education Occupation Income The Asian-American Market: Major Metropolitan Markets Ethnic Makeup Differences between Key Areas The Importance of Language Chapter Three: Marketing To Asian-Americans A Learning Process A Change in Strategy The Recognition of Intracultural Differences Among Asian Subgroups Filling the Information Gap Targeting Asian-Americans: Major Trends A Move to In-Language Advertising Focusing on Local Campaigns Understanding Consumer Behavior Recognizing Buying Habits Developing a Business Etiquette Recognizing Subcultural Diversity Asian Media Mainstream Campaigns: Pros and Cons

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