101. Sierra Club: Is Selling Ford Selling Out? - Center For Media And Democracy Now the Sierra Club is also mobilizing its members and launching a marketing What interest our oldest environmental organization has in giving Ford and http://www.prwatch.org/node/3849

@import "misc/drupal.css"; @import url(modules/epublish/epublish.css); @import url(modules/event/event.css); Center for Media and Democracy Publishers of PR Watch Home Spin of the Day Jul 13, 2005 Sierra Club: Is Selling Ford Selling Out? Sierra Club: Is Selling Ford Selling Out? Topics: public relations environment corporations Readers of the Sierra Club 's magazine know it runs glossy full-page ads from car companies selling hybrids. Now the Sierra Club is also mobilizing its members and launching a marketing campaign to help Ford peddle its latest SUV the Mercury Mariner , which has a reported fuel efficiency of 33 city, 29 highway miles per gallon. Has the Sierra Club's love of hybrids devolved to greenwashing Ford? The Club's Dan Becker says , "If we can work with Ford to make their Mercury Hybrid a hit, Ford will be convinced that you can make money and make a vehicle that's clean." But Rainforest Action Network (RAN) director Michael Brune counters in the New York Times , "It's a nice gesture, but we think it's more PR than progress." With the PR firm Fenton Communications , RAN and Global Exchange are cranking up their Jump Start Ford campaign , shaming Ford for having the worst fuel efficiency of any major car company.

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