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Skip Navigation Links Latest Numbers U.S. Department of Labor Bureau of Labor Statistics Occupational Outlook Handbook www.bls.gov OOH Search/A-Z Index BLS Home Get Detailed Statistics ... Find It! In DOL Printer-friendly version ( HTML PDF Advertising, Marketing, Promotions, Public Relations, and Sales Managers Nature of the Work Working Conditions Employment Training, Other Qualifications, and Advancement ... Sources of Additional Information Significant Points Keen competition for jobs is expected. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Nature of the Work About this section Back to Top The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. (Executive vice presidents are included in the Handbook statement on top executives .) Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

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Skip Navigation Links Latest Numbers U.S. Department of Labor Bureau of Labor Statistics Career Guide to Industries www.bls.gov CGI Search/A-Z Index BLS Home Get Detailed Statistics ... Find It! In DOL Printer-friendly version ( HTML PDF Advertising and Public Relations Services Nature of the Industry Working Conditions Employment Occupations in the Industry ... Sources of Additional Information Significant Points California and New York together account for about 1 in 5 firms and more than 1 in 4 workers in the industry. Competition for many jobs will be keen because the glamour of the industry traditionally attracts many more jobseekers than there are job openings. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Nature of the Industry About this section Back to Top There are 47,000 advertising and public relations services establishments in the United States. About 4 out of 10 write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Within the industry, only these full-service establishments are known as advertising agencies . Almost 1 in 5 are public relations firms. Many of the largest agencies are international, with a substantial proportion of their revenue coming from abroad.

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@import "/common/talentzoo.css"; SIGN IN Create Account Help Skip navigation ... Contact Talent Zoo Daily News Round Up Your One Destination for Today's Top Headlines Nobody Does It Better. WIRED News Hey Hey, Goodbye. Gaffney Exits MPG: ... More News Round Up Weekly Guest Columnist Insightful, Candid, Original Editorials from Top Industry Talent In Today's Marketing World, 'Close' Doesn't Cut It by Brian McHale Once upon a time, marketing was a bit like horseshoes: close was good enough. If you advertised and came anywhere near your target, you were in good... View past Guest Columns Subscribe to RSS Feed Weekly Employment Bulletin A Weekly Look at Industry Employment Hurricane Katrina Forces Some Ad Pros to Rebuild, Others to Rethink Careers Hurricane Katrina has had an adverse affect on ad agencies and PR firms, and other related industries. Photographers, film crews, production studios and printers throughout the Gulf Coast area have all seen disruption because of the storm. "We’ve had clients and candidates who were forced to evacuate, and now they’re scattered around... View the archive Subscribe to RSS Feed View from the Cheap Seats The Advertising Industry's Most Provocative Column Stuck on Stupid When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a couple of weeks ago, he was asked why the response took so long. "This is a disaster," he said. "This isn't something somebody can control. We ain't stuck on stupid."

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17. Career Information - Advertising, Marketing, Promotions, Public Relations And Sa About 44 percent of advertising, marketing, and public relations managers Information about careers and certification in public relations management is http://www.collegegrad.com/careers/manag03.shtml

Home Students/Grads Employers Career Centers ... E-Zine Job Search Keyword(s): State: Post Your Resume Advanced Search Career Information Advertising, Marketing, Promotions, Public Relations and Sales Managers Significant Points: Keen competition for jobs is expected. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Nature of the Work About this section To Top The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. (Executive vice presidents are included in the Handbook statement on top executives.) Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, Internet, or outdoor signs—to disseminate the advertising.

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Home About JobWeb Contact Us Site Map ... For Employers Career Library Career Library Library Network Into Marketing, Advertising, and Public Relations Careers Besides taking classes in marketing, advertising, or public relations, what have you done to prepare yourself for a successful transition from student to professional? According to Ginny Shipe, director of professional development and member services for the American Marketing Association (AMA), it’s best to start early on career plans, but you can take steps as a junior or senior to become a professional before you collect your diploma. Network and learn How can you become a professional when you devote most of your time to classes? One step that can take you far is joining relevant professional societies. Many professional organizations have student chapters that offer career-oriented activities and give you opportunities to meet experienced professionals. The Public Relations Student Society of America (PRSSA) and student chapters of the American Advertising Federation (AAF) and the AMA are three examples of groups you can join at any time during your education. Most offer internship and mentoring programs and competitions that help you learn about the field and build your portfolio while you’re still in school. Richard George, director of public relations, Public Relations Society of America (PRSA), emphasizes that internships are “almost mandatory” to get entry-level jobs because there are so many qualified college graduates who want PR jobs. PRSSA sponsors scholarship and internship programs and a case study competition each year.

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Job Search Browse Jobs by State Post Resume-Member Login Resume Broadcaster Work at Home Work At Home Jobs Resume Writing Services Instant Cover Letters Free Sample Cover Letters ... Home © 1995-2005 Job Bank USA Jobs, career information, and employment services for job candidates, employees, employers and recruiters. Advertising, Marketing, and Public Relations Managers Nature of the Work Working Conditions Employment Training, Other Qualifications, and Advancement ... Sources of Additional Information Significant Points Employment is projected to increase rapidly, but competition for jobs is expected to be intense. Advertising, marketing, and public relations managers have high earnings, but substantial travel and long hours, including evenings and weekends, are common. A college degree with almost any major is suitable for entering this occupation, but most people enter these jobs after acquiring experience in related positions. Nature of the Work About this section Index The objective of any firm is to market its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. (Executive vice presidents are included in the Handbook statement on general managers and top executives .) Advertising, marketing, and public relations managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Middle and supervisory managers oversee and supervise staffs of professionals and technicians.

20. Advertising, Marketing, And Public Relations Managers Career advertising, marketing, and public relations Managers. Northwestern University Library. There’sa game plan behind every product that is sold even http://www.collegeboard.com/csearch/majors_careers/profiles/careers/106667.html

@import "/common/shared/css/p3_import.css"; @import "/common/student/css/import.css"; Jump to page content help store Site Colleges students parents educators CollegeBoard.com ... Pay for College Find a College Where to Start Campus Life College Visits Tools College Search Compare Colleges Sign Up My Organizer Create a free account. User Name: Password: Help Home Find a College Profiles Career: Advertising, Marketing, and Public Relations Managers Print Full Article Email Article Education Related Majors Advertising Business Administration and Management Marketing Mass Communications ... Public Relations Related Careers Buyers and Purchasers Copywriters Management Consultants Market and Survey Researchers ... Top Executives Did You Know? Career: Advertising, Marketing, and Public Relations Managers Northwestern University Library Marketing managers draw on market research to target the right audience; advertising managers are in charge of creating and placing ads; and public relations managers use subtler methods to get the word out. Of course, the roles of these professionals overlap, and their goal is the same: to earn bigger profits. With tools such as advertisements, brochures, and websites, they can make the difference between a success and a flop. Advertising, marketing, and public relations managers use market research and employ various strategies to develop, promote, and sell their clients' products and services.

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