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Subscribe Gift Subscription Letters to Editors It's a Fact ... Our Canada Is Canada Missing the .com Gold Rush? BY WARREN CARAGATA
From Maclean's E-commerce is poised to change the way goods and services are delivered to you. But are Canadian companies up to the challenge? T HE SCENE is a picturesque little Italian town featured in an IBM television commercial for electronic commerce. A stuffy-looking American couple stumble across a small shop that looks as ancient as the woman who runs it. "Look, they make olive oil," the tourist lady proclaims. Her tone is clear: This is a quaint and tradition-steeped enterprise. "We have three stores in Ohio," she says proudly. The old woman is quick to reply: "Ohio! We sell in Ohio. And California and Canada and Argentina and Australia and Mexico." How? Of course, the tourist lady is chastened: "They're on the Internet," she says. | |
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