Search:
Wired News Animation Wired Magazine HotBot (the Web)
Pg 1 of 2
Print email , or fax
this article for free.
The Two Faces of Takashi Murakami
He's high art. He's low culture. He's a one-man mass-market machine. By Jeff Howe Takashi Murakami is often billed as the next Andy Warhol. Like the American pop art icon, he fuses high and low, pulling imagery from consumer culture to produce visually arresting, highly original work. He is vigorously, ingeniously self-promotional. In the past few years, Murakami has swept across the US and Europe, receiving fawning media attention and exhibiting at big-name museums. Just shy of 42, the charismatic artist even lives and works in what he calls a factory. How much more Warhol can you get? But there's a key difference. Warhol took from the low and gave to the high. With ironic detachment, his work - paintings few could afford, films few could understand - appealed to an audience in on the joke. Murakami, on the other hand, takes from the low and gives to the high, the low, and everything in between. He makes paintings, sculptures, videos, T-shirts, key chains, mousepads, plush dolls, cell phone caddies, and, last but not least, $5,000 limited-edition Louis Vuitton handbags. Murakami's work hits all price points: This fall he plans on selling plastic figurines packaged with bubble gum - a Murakami for $3. Warhol died before a T-shirt company licensed his soup cans and made a bundle. Murakami, who reads Bill Gates for management tips, knows better than to make that mistake. | |
|
