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Advertising:     more books (101)

Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler, 2010-03-09 The Internet Escort's Handbook Book 2: Advertising and Marketing by Amanda Brooks, 2009-02-23 Advertising and Promotion: An Integrated Marketing Communications Approach by Dr Chris Hackley, 2010-03-03 Advertising Design and Typography by Alex White, 2006-10-15 Trust in Advertising by Victoria Michaels, 2010 The Advertising Research Handbook, Second Edition by Charles E. Young, 2008-10-01 The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank, Arthur W. Schultz, 2010-08-12 3,800 Early Advertising Cuts (Dover Pictorial Archive Series) by Deberny Type Foundry, 1991-04-01 Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Jay Conrad Levinson President, 1994-06-08 What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs, Greg Stuart, 2006-09-01 The Truth About Pay-Per-Click Search Advertising by Kevin Lee, 2009-03-29 How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition by Maxine Paetro, 2002-06 Advertising Now! TV commercial

lists with details

61. Cost Per Click CPC Performance Advertising And Affiliate Network
    Offers a doit-yourself cost per click advertising network. Track referral and affiliate programs, pay per leads, CPA and CPM campaigns.  
    http://www.directclicks.com/

62. Welcome To Network Advertising Initiative
    NAI is a group of third party network advertisers who are committed to increasingconsumer confidence and contributing to the growth of electronic commerce  
    http://www.networkadvertising.org/
    
    Extractions: HIGHLIGHTS Top Government Representatives and Industry Luminaries to Present at NAI Spyware Forum. View press release ESPC Project Lumos Whitepaper now available. Click here The Email Service Provider Coalition Unveils Project Lumos Technical Architecture for Eradicating Spam. View press release Email Service Provider Coalition formed within the NAI. View press release The NAI has announced industry guidelines for the use of web beacons. View press release Web beacons guidelines. View here NetworkAdvertising.org launched. View press release What is the NAI? The NAI (Network Advertising Initiative) is a cooperative group of network advertisers . We have developed a set of privacy principles , in conjunction with the Federal Trade Commission. The NAI's foremost commitment is to provide consumers with clear explanations of Internet advertising practices and how they affect you and the Internet itself. Most content on the Internet from the latest political news to up-to-the-minute sports scores and stock quotes is free to consumers. Why? Because of effective Internet advertising. The NAI knows, however, that users are concerned about their online privacy. So, our member companies have banded together to give you the choice to “ opt-out ” of targeted advertising delivered by each and every NAI ad network.

63. Medibag Company - Pharmacy Bag Advertising
    Specializing in print advertising on pharmacy prescription bags. Offers services nationwide.  
    http://www.medibagcompany.com
    
    Extractions: Nationally, Medibag produces over 6.5 million prescription bags per month. Pharmacies such as Kroger, Raleys, Longs Drugs, Dillons, The Medicine Shoppe and others utilize Medibag to enhance pharmacy relationships within their communities by allowing community driven business to promote their services on the prescription bags. Medibag Company provides high volume, affordable pharmacy bag advertising printed directly on prescription bags which are handed directly to thousands of pharmacy customers who live in the area in which your business resides. Through the Medibag program, local medical and professional businesses can reach out to their communities in a way that is both professional and cost-effective. Medical and professional businesses take advantage of the Medibag's unique pharmacy bag advertising. A few examples of successful businesses involved in this exciting program include:

64. ValueClick, Inc. Provides A Wide Range Of Products And Services That Enable Adve
    Provides internet advertising solutions for publishers of web sites and onlineadvertisers, focusing on costper-click.  
    http://www.valueclick.com/

65. Index
    A full service advertising agency specializing in aviation, and the complete marketing needs of the various related industries that support it.  
    http://www.mai-stl.com

66. Welcome To RAB.com | Radio Advertising Bureau
    http://www.rab.com/

67. Ast Design & Advertising Ltd
    Offers advertising, marketing and design for print and Internet. Based in Hastings, East Sussex.  
    http://www.astdesign.co.uk/

68. RAB - The Radiocentre, 77 Shaftesbury Avenue, London, W1D 5DU - 020 7306 2500 -
    Going beyond spot advertising. Need proof that it works? Aerials Foundation.Courses and Seminars v5.04.18 © Radio advertising Bureau 2004.  
    http://www.rab.co.uk/rab2004/
    
    Extractions: [ my RAB ] [ latest news ] [ search ] [ contact us ] ... [ training and events ] Latest News The Ideas Generator Planning Guru Inspire yourself Experience radio What results can you expect? How people listen Making it happen Starting Out What could radio do for me? Understanding the Listener Thinking about creative? Going beyond spot advertising Need proof that it works? Aerials Foundation Courses and Seminars Top Tips and Advice Great Radio Ads Agency Showreels Weird and Wicked Effectiveness Research Effective Creativity Case studies and testimonies Frequently Asked Questions Latest information on Digital Radio What is digital radio? How can I listen? Who's listening? What can digital radio do for advertisers? Where can I listen? Useful presentations/publications Marketplace Charts Quarterly report Top 20s Revenues and forecasts Audiences New technologies Commercial Radio Listings Station maps Who sells who? Who owns who? Programming database Training and events Salespoint contact information Radio-ads search RAB recommended playlists Help Audio branding Media Planning Advertisers Creativity Effectiveness Digital Radio Marketplace Station Info Radio Ads var RadMenu1 = new RadMenu('RadMenu1',false,true,false);RadMenu1.ShadowColor = 'Black';RadMenu1.Browser = 'Gecko';

69. Tobacco Explained: 4. Advertising
    ASH UK Paper. Reviews industry cigarette ads over the years, their messages, emphasis, and effects.  
    http://www.ash.org.uk/html/conduct/html/tobexpld4.html
    
    Extractions: ASH/ Industry conduct/ Tobacco Explained: 4. Advertising summary Tobacco Explained Advertising I am always amused by the suggestion that advertising, a function that has been shown to increase consumption of virtually every other product, somehow miraculously fails to work for tobacco products. Emerson Foote, former Chairman of McCann-Erickson, which handled US$20m of tobacco industry accounts expressing incredulity at the claim that tobacco advertising has no impact on the number of cigarettes smoked and, hence, the harm caused. Summary The first cigarette advertisements unashamedly pushed either reduced risk, health reassurance or even health "benefits" of smoking a specific product. By the forties, these were being criticised for being deceptive – and by the fifties the most successful advert of the modern era, the Marlboro Man, had been born. In the sixties, manufacturers were using adverts to deny that their products caused cancer. The tobacco industry has repeatedly asserted that banning advertising would be an infringement of "commercial free speech", but has never answered the criticism that much of its advertising was misleading. The industry also introduced "brand stretching" as ways of circumventing bans on advertising and sponsorship in the early 1980’s and still uses the concept to this day. Earlier this year BAT announced a new Formula One racing team, to be called British American Racing.

70. Internet Advertising Bureau :: Home Page
    Member organisation that aims to support the development of the interactivecommercial markets. Information about the IABUK, working groups,  
    http://www.iabuk.net/
    
    Extractions: Company registration 3650406. Registered office: 21 Wilson Street, London EC2M 2TD UK Joining the IAB has never been easier. The rewards of becoming a member are wide-ranging and can benefit you and your company immediately and in the long term. Find out here how to be a part of the online success story and to see what the IAB can do for your company. Find out how to Join Us The Best in Online Creative

71. Women's Health Project Tobacco Advertising And Women
    NOW pamphlet. Within six years of the tobacco industry's introduction of cigarette brands and ad campaigns targetting women, the number of girls smoking increased 110%. Factsheet and research references.  
    http://www.now.org/foundation/health/whp/fact4.html

72. WARC.com - World Advertising Research Center
    Searchable database of over 25000 articles, case studies and summaries from 30global content sources. Includes daily industry news service, advertising  
    http://www.warc.com/
    
    Extractions: Username Password All Food Drink Motor/Auto FMCG Retail Health/Pharma Travel/Tourism Toiletries/Cosmetics Telecoms Full listing All Audi Adidas Benadryl British Airways Colgate Domino's Pizza Dr Pepper easyJet FT.com Glenmorangie Full listing All Build brand equity Change brand image Create awareness Develop market Relaunch brand Launch new brand Increase sales Alter corp. image Full listing Select Food Advertising Sponsorship Children IMC Loyalty Segmentation Branding Qualitative Product placement Recency All Apple Burger King Diageo Fallon General Motors Ikea Nestle Omnicom Group WPP Group Full listing Sep 18, 2005 Interpublic Accounting Woes Continue Outdoor Ad Group Expands Horizons UK Newspaper Reports Format Change Success Profits Boost For Saatchi Brothers ... SIGN UP FOR FREE NEWS RSS FEED Get to grips with key issues in an instant

73. Advertising By Design
    Offers print media design, copy writing, customized graphics, and web site design and development. Includes online portfolio. Located in Sacramento, California. Requires Flash  
    http://www.advertisingbydesign.com/

74. EAA - Emergence Of Advertising In America: 1850 - 1920
    Covering the early history of advertising in the United States, and drawn fromthe Rare Book, Manuscript, and Special Collections Library at Duke  
    http://scriptorium.lib.duke.edu/eaa/
    
    Extractions: The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.

75. Central Ad Software: Ad Management Solution
    Ad management solution used to rotate and schedule advertising throughout your site.  
    http://CentralAd.com
    
    Extractions: Central Ad 4.0 is our latest in affordable ad-serving products designed to help increase your advertising revenue. Central Ad 4.0 offers support for the newest technologies, improved scalability, and an updated interface. Features: Rich Media/HTML support Full campaign scheduling Impressive scalability Versatile site-wide ad management Robust reporting Intuitive, fast web interface

76. Ad*Access
    Ad*Access, John W. Hartman Center for Sales, advertising, and Marketing.The Ad*Access Project, funded by the Duke Endowment Library 2000 Fund,  
    http://scriptorium.lib.duke.edu/adaccess/
    
    Extractions: The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library. Browse Ad*Access Search Ad*Access Database Timeline ... Frequently Asked Questions

77. A Spectrum Of Promotional Products - Solving Your Marketing Needs
    Source for promotional items, ontime delivery, and reasonable prices. Search on-line catalog for promotional products, custom imprinted products, advertising ideas.  
    http://www.SpectrumAdvertising.com/

78. Advertising Marketing Review
    A trade magazine providing articles and access to statistical reports andpublications from the Department of Commerce.  
    http://www.ad-mkt-review.com/

79. May Advertising - Quality Signs Since 1946 Specializing In Manufacturing, Point
    Produces ATM, fence, security, and convenience store signs and equipment.  
    http://www.mayadvertising.com
    
    Extractions: // This function is from JLscript.js // Writes out the correct style sheet based on the client broser version writeBrowserSpecificCSS('/library/css'); // This function is from JLscript.js // Creates the on and off image objects for rollover images createNavImages('/images'); Our commitment throughout over a half century in business has been to provide our clients with the best quality products available anywhere combined with outstanding customer care. Using the latest design technology and fabrication techniques, our skilled professionals produce quality signage that will meet your company`s or your client`s unique and individual needs. This longstanding dedication to creating exceptional products - on time, on budget, and on target - has positioned May Advertising as one of the largest sign companies in the United States.

80. Institute Of Practitioners In Advertising
    Learn how the IPA can help advertising agencies win and develop new business.  
    http://www.ipa.co.uk/
    
    Extractions: Home About the IPA Choosing agencies Client briefing ... Virtual Tours onMenuClicked(91) Home Welcome to the Institute of Practitioners in Advertising The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors. Welcome to the IPA To log on to the IPA site, please enter your email address Email: About the IPA Committees Choosing an agency IPA Jobs Online

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